Author: Veerendra Darakh
M1, Meenakshi, Ground Floor, Vijaynagar, Marol Maroshi Road,
Andheri East, Mumbai 400059
Difference between a “REMINDER” & a “PROMOTION”
Every now & then then we get emails in our inbox “ See us at stall number XYZ in XYZ exhibition.”
I know of dentists who send cards to all their patients on Deepavali & New year.
These are
RIFLE MARKETING & SHOTGUN MARKETING
Marketing gurus talk about “RIFLE MARKETING” & “SHOTGUN MARKETING”.
I will try & explain this in brief.
“RIFLE MARKETING” is when you target a clearly defined audience.
“SHOTGUN MARKETING”
IMPORTANCE OF EDUCATING YOUR CLIENTS
Every business or professions need to allocate time, money & resources to educate their clients or the recipients of their services. This applies to dental surgeons, medicos , dental companies
Target fixation for your practice
Have you fixed up targets for your practice.
Target fixation is necessary in any area of human endeavor.
Target fixation is necessary for enhancing your profits.
First decide what you want to achieve.
Do
Are all your patients your fans
One of the most important parameters which reflect the state of your practice is the number of absolutely brand new patients per week or a fortnight or in a month.
That is the most accurate understanding
Personal finance for dentists
There are a few points regarding personal finance for dentists. I will elaborate on then briefly.
- Personal financial life & professional financial life of a dentist cannot be differentiated. Both of them are interlinked.
- If you want you practice to be profitable the first thing to do is to set your personal finances in order .In fact, in my consultancy the first thing I do is to start looking at the personal finances & set them right of whomever I am mentoring.
- Dental surgeons can learn orthodontics, implantology & endodontics etc by reading books & seeing videos but you cannot learn practice management by just reading books or seeing videos.
- Dental surgeons will require hand holding from a practice management mentor.
- (Disclosure:- I am in the business of mentoring dental surgeons. As would be obvious for a fee).
- Practice management mentor will start analyzing the current finances, draw up a short term, medium term & a long term plan, both for personal finance as well as for professional finances. He will evaluate & modify them at regular intervals. The whole process takes time & there are no immediate results. If you work hard it takes a life time to build up a practice. If you work smart it might become profitable.
For help on any personal and professional financial issues send a email to : <span data-original-string="e8REcyq5zoANereWqihzLg==495FSuKI0VAEyf9UhMqoGMQc77AW5wkxuFzOrBVcNwQLOU=
There are 2 dentists in every building on my street.
I keep on hearing this everyday.
So what is to be done?
Here are my few thoughts.
To begin with take a real hard look at all aspects of your practice. For this you will require the help of
