Difference between a “REMINDER” & a “PROMOTION”

Every now & then then we get emails in our inbox “ See us at stall number  XYZ in XYZ exhibition.”

I know of dentists who send cards to all their patients on Deepavali & New year.

These are mere reminders. Reminders may work but to a limited extent.

A “PROMOTION” is something which improves the perception of the sending party in the recipients mind.

Promotions work better than reminders.

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Regards,

Dr. Veerendra Darakh

www.medicalmarketingtoday.info

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Author: Veerendra Darakh

M1, Meenakshi, Ground Floor, Vijaynagar, Marol Maroshi Road, Andheri East, Mumbai 400059

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