The Big Lie about Mobile-Friendly Websites
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right?
June 15, 2017
News and Insights
Strategic Planning
Stay up to date on important industry topics with our latest news, blogs, and more.
Get More Patients To Read Your Facebook Posts
Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in
May 24, 2017
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components
May 22, 2017
Are You Making These 4 Costly PPC Mistakes?
Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks
May 16, 2017
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and
April 25, 2017
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players:
December 20, 2016
10 Medical Website Design Mistakes to Avoid At All Costs
How important is your medical website design to the success of your practice? For most practices, even a slight drop
September 8, 2016
Three Solutions for Navigating Market Changes in Healthcare
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is
September 1, 2016
Taking the Guesswork out of Hospital Costs
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session,
July 28, 2016
Why Most Medical Practice Websites Don’t Work
Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s,
July 22, 2016